39 Sales Email Subject Lines That Get Opened, Read, and Responded To

4 MIN READ 

Want better email open rates? The trick is writing excellent marketing email subject lines.

This helpful blog post by Emma Brudner of HubSpot has great ideas for email subject lines that get noticed. Emma is 100% right when she writes that “the best email subject lines are creative, compelling, and informative without giving too much away.”   

However, in my industry, I have found that cold emails – regardless of the creative subject line – rarely work so make sure you know something about the person you are going to email. Research how active they are on LinkedIn, when did they start their current position, see if they are commenting on articles, check for a twitter account, and see if you can figure our which sports teams or industry guru they may like to follow.  Then when you do get a conversation, you personalize your conversation about that team or business leader!

Here are some of my favorites email subject line starters:

1. “Hi [name], [question]?”
2. “We have [insert person or fact] in common …”
3. “Idea for [topic the prospect cares about]”
4. “I found you through [referral name]”
5. “Following up on your [comment they made on LinkedIn]”
6. “Wanted to get your ideas on [topic].”

Make sure to read Emma’s full blog post.  It is a quick read and she links to some sales email templates in her post as well. 

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