CONNECTING YOU TO TARGET ACCOUNTS
Our Demand Generation process combines the best practices of Account-Based-Marketing and inbound, content marketing, lead nurturing, marketing automation, advertising, email, search, social media and analytics into a laser-targeted strategy to increase pipeline and sales velocity. Working side-by-side with you, we'll make sure you target the right accounts at the right time with the right message, so you can grow revenue.
GOALS & ACCOUNT ID
We start by creating and enriching your target account list. We conduct a pipeline audit then develop the program strategy, set metrics, and establish a baseline of current performance.
MESSAGE & POSITIONING
We confirm that your brand and product positioning clearly differentiate you from your competition. We help design messaging and visuals that bring your brand to life and identify the right outlets (media, social, ads) to reach personas.
CONTENT ASSESSMENT
We evaluate and map your existing content, identify gaps, and create new content, personalized to your buyers. We design campaign and conversation strategies and outline a timetable.
PROCESS & TOOL INTEGRATION
We automate touchpoints and establish account scoring to move prospects along the buyer's journey. We make sure process flows are optimized for marketing and sales.
SALES ENABLEMENT & REPORTING
We help train the sales team on messaging, playbooks, and coordinate reporting. We ensure we are measuring what matters and set up a process to continuously adjust for improved results and ROI.
Results
- Well-defined ICP's and personas, set in alignment with sales.
- Innovative, compelling messaging that is consistently developed across your organization.
- Targeted account-based lead generation and nurture programs that combine inbound and outbound tactics.
- Effective business development and sales playbooks to accelerate your pipeline.
- Technology infrastructure that is integrated for marketing and sales.
- Coordinated goals and reporting agreed on by marketing and sales.
