A 10-Step Brand Development Strategy
6 MIN READ By LEE FREDERIKSEN, PH.D., HINGE UNIVERSITY 1. Consider your overall business strategy. A strong, well-differentiated brand will make growing your firm much easier. But what type of firm…
Your Marketers Are Your Change Management Leaders
Type “change management” into a search engine, and you’ll find dozens of articles citing a high failure rate for organizational change initiatives. In the 1980s, leaders excitedly embraced change…
3 Tips for Pitching Your Company to VC’s
By Leela Gill 5 MIN READ 3 Tips for Pitching Your Company to VC’s Every entrepreneur needs money to create his/her business but deciding when to get institutional money (venture capital) can be a…
How to Write a Business Plan
2 MIN READ Why write a business plan? Writing a business plan makes you think about your whole business and encourages dialog amongst your colleagues as to your best strategy for growth. Yes,…
5 Common Mistakes Made by Experienced Salespeople
2 MIN READ Jeff Hoffman @mjhoffman from HubSpot Sales recently wrote a short but spot-on article on the 5 common mistakes made by sales people. In his blog, he outlines that even the best…
Change Management: Can there be too much?
By Leela Gill 3 MIN READ Change Management – Can there be “too much” transformation? Change requires us to get out of our comfort zone and be different. But if you are constantly…
The Guide to Creating A Killer Ideal Customer Profile
By Marcus Svensson, Head of Growth, Albacross 5 MIN READ The Guide to Creating A Killer Ideal Customer Profile A good ICP (ideal customer profile) can mean the difference between an account-based…