A Guide To Navigating Startups as a Marketing Leader
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it…
A 5-Step Marketing Plan for Startups
As a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela…
The Interplay of Demand Gen and Content with Leela Gill
Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take…
Social Media: Getting Above the Noise
With more than 4.2 billion social media users around the world, a number that has grown 490 million YoY from January 2020 to 2021, it can be challenging for a brand to stand apart from the crowd. To…
Thriving In B2B SaaS Through Account-Based Marketing With Leela Gill
SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches,…
6 Priorities for Marketing Leaders to Help Drive Business Recovery
The COVID-19 pandemic is the biggest business challenge of a generation. Organizations scramble to establish continuity. We’re redefining “essential” and building the capacity for remote work,…
Three Marketing Pillars For Crisis Recovery
As with any crisis, we all have roles to play in responding to the impacts caused by COVID-19. So, how can marketers lead our colleagues in business continuity and planning for recovery? Our…
Google Killed The Cookie: An Opportunity For Marketers
In January, Google announced it would phase out third-party cookies in Chrome by 2022. The company follows the path of Apple and Mozilla, which already block third-party cookies in their browsers by…
39 Sales Email Subject Lines That Get Opened, Read, and Responded To
4 MIN READ Want better email open rates? The trick is writing excellent marketing email subject lines. This helpful blog post by Emma Brudner of HubSpot has great ideas for email subject lines that…