Influencers, Brand Ambassadors and Raving Fans – and Why You Need All Three
For marketers, influencers, brand ambassadors, and raving fans can create a significant differentiator between your brand and its competitors because they tend to communicate…
Marketing as a Revenue Generator and Catalyst for Change
Marketing is a change catalyst, calling customers to change and jump on, and it also helps the organization transform through effective communication. Within the organization,…
Building A Diverse And Equitable Business: The Role Of Marketing
Jesse Jackson once said, “Inclusion is not a matter of political correctness. It is the key to growth.” This is more evident now than ever before. There is no question for me that prioritizing…
B2B Marketing: What We Can Do To Help Save The Planet
As B2B marketing leaders, we have a lot riding on our shoulders: Listening to customer needs, accelerating business growth, driving product innovation and, now, driving social and environmental…
Early-Stage Marketing: A Five-Point Leadership Framework
It is estimated that over a million tech startups are formed every year globally. And, according to an article on TechCrunch, about 60% of startups don’t make it to Series A and even less make it to…
Thriving In B2B SaaS Through Account-Based Marketing With Leela Gill
SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches,…
6 Priorities for Marketing Leaders to Help Drive Business Recovery
The COVID-19 pandemic is the biggest business challenge of a generation. Organizations scramble to establish continuity. We’re redefining “essential” and building the capacity for remote work,…
Four Remote Work Best Practices To Build A High-Performance Culture
Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. Working from home is the “new normal,” and remote…
Three Marketing Pillars For Crisis Recovery
As with any crisis, we all have roles to play in responding to the impacts caused by COVID-19. So, how can marketers lead our colleagues in business continuity and planning for recovery? Our…