Influencers, Brand Ambassadors and Raving Fans – and Why You Need All Three
For marketers, influencers, brand ambassadors, and raving fans can create a significant differentiator between your brand and its competitors because they tend to communicate…
Marketing as a Revenue Generator and Catalyst for Change
Marketing is a change catalyst, calling customers to change and jump on, and it also helps the organization transform through effective communication. Within the organization,…
A Guide To Navigating Startups as a Marketing Leader
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it…
A 5-Step Marketing Plan for Startups
As a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela…
Building A Diverse And Equitable Business: The Role Of Marketing
Jesse Jackson once said, “Inclusion is not a matter of political correctness. It is the key to growth.” This is more evident now than ever before. There is no question for me that prioritizing…
B2B Marketing: What We Can Do To Help Save The Planet
As B2B marketing leaders, we have a lot riding on our shoulders: Listening to customer needs, accelerating business growth, driving product innovation and, now, driving social and environmental…
The Interplay of Demand Gen and Content with Leela Gill
Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take…
Early-Stage Marketing: A Five-Point Leadership Framework
It is estimated that over a million tech startups are formed every year globally. And, according to an article on TechCrunch, about 60% of startups don’t make it to Series A and even less make it to…
Social Media: Getting Above the Noise
With more than 4.2 billion social media users around the world, a number that has grown 490 million YoY from January 2020 to 2021, it can be challenging for a brand to stand apart from the crowd. To…
