MEET YOUR PEOPLE

At its core, outbound and field marketing are strategic marketing activities designed to support the sales process from prospecting to close and beyond. Field marketing activities can range from large industry conferences to intimate executive dinners, micro-events, ‘lunch and learn’ presentations and more. We can plan, produce and execute your events and webinars for prospects, customers and partners, all while keeping an eye on the oh-so-important objective of increase your pipeline velocity!

ALIGN ON GOALS

We work with our clients to identify marketing goals and align events around those initiatives.  Whether it is planning conferences, webinars, micro-events, executive dinners, customer summits, speaking engagements, networking, or other sponsorship category, we help you plan an event that is in line with your brand identity. 

KNOW YOUR AUDIENCE

Knowing the audience at the event is vital because it can influence who attends from your target accounts. If you are hosting a cocktail reception open to everyone, your C-suite executives may not show up. Likewise, if you are planning a VIP-only dinner, make sure you have all the details covered - such as valet, seating arrangements, and who will be toasting your attendees.

INVITE YOUR TARGET ACCOUNTS

Regardless of whether your are sponsoring a conference or producing a webinar, make sure to invite your target accounts. Don’t miss the opportunity to promote your leadership at the event with your key decision makers and influencers!

DEMONSTRATE VALUE

At every event, prospects and customers are taking time away from their families and other commitments to attend an event. Make sure your are offering educational content at the event, not just trying to sell yourself.  And remember that words like “networking” and “free drinks” aren’t conveying your industry leadership. We help you ensure high-quality activities within each event so you are clearly articulating incredible value to the attendees.

Our Best Practices

  • Document clear goals for each event, align with sales and stay organized.
  • Be clear on purpose and messaging of the event.
  • Plan plenty of time in advance for promotion.
  • Pay attention to the details; create an atmosphere & feeling that is in line with your culture.
  • Partner with sales and train them on their role at the event; working the room; strategizing who will meet people as they come into the setting.
  • During the event, make sure you are collecting intelligence on attendees.
  • Ensuring timely follow up with thank you emails and a post-event campaign strategy.
  • Make sure your SDR’s understands the post-event strategy and are properly trained.
  • Measure and report on KPI’s.